Bang Energy Drink Advertising: A Stormy Future Ahead?

In recent news, the U.S. Patent and Trademark Office has rejected Bang Energy's request to trademark 'Purple Rain,' a phrase closely associated with Prince, the legendary musician. The estate of Prince, represented by attorney Londell McMillan, argued that 'Purple Rain' is not a common phrase used to refer to anything other than Prince's song or film of the same name. A double-blind survey conducted by the estate revealed that approximately 63% of respondents connected the phrase with Prince.

Bang Energy CEO Jack Owoc expressed respect for Prince and his estate, stating that they will not 'rain' on their parade. However, this decision may impact potential future collaborations between the two parties. In an interview with Billboard, Owoc hinted at the possibility of negotiating a mutually beneficial deal in the future.

While Bang Energy's ingredients may have some benefits, such as 300 mg of caffeine, which is close to the FDA daily limit, other components could pose health risks. Calcium disodium EDTA, for instance, has been linked to digestive problems if consumed excessively. Additionally, calcium chloride and potassium phosphate dibasic can cause low blood pressure, kidney stones, and fainting.

Other ingredients, including sucralose (Splenda), may increase inflammation over time, potentially leading to obesity and diabetes. Sodium benzoate, while having some health benefits, has also been linked to inflammation and attention deficit hyperactivity disorder.

The company is facing a lawsuit claiming deceptive labeling related to low levels of creatine, Coenzyme Q10, or branched-chain amino acids. As a result, consumers may be cautious about the potential side effects of consuming Bang Energy drinks.

In conclusion, while Bang Energy's decision to respect Prince's estate and 'Purple Rain' may seem like a nod to the musician's legacy, it could also indicate a stormy future ahead for the company. With concerns over labeling deception and potential health risks associated with their ingredients, Bang Energy must navigate these challenges carefully to maintain consumer trust.

Bang energy drink advertising